Why reports may differ from other services
Understand delays, blocked events and click-through rate.
Reports can be delayed, and browsers or extensions can block analytics. Automated or spoofed requests can also affect results. Treat traffic figures as approximate.
CTR is clicks divided by page views. One visitor can click several buttons, so CTR can exceed 100%.
Draft previews do not send creator-report events. Saving a page, changing its analytics setting or changing agency access can stop events from an older open tab.